To start internet business with a limited budget is many people's dream. Of course, it is not easy to realize. There are various internet marketing ways that can save fund a lot. In this way, many people must do more careful consideration for the great value of the internet marketing articles, which counts a lot for a successful e-marketing.
The temptation may be to create marketing articles with spider-friendly phrases in the hope of attracting readers and lead the orders at last. However, some profound thought needs to go in to the entire process.
Firstly, we must know what the meaning of "spider-friendly phrases" is. "Spiders" just like electronic robots that race around the web looking for the sort of phrases that people are searching on Google or other search engines. This has something to do with SEO.
For example, you get millions of answers when search "e-marketing strategy" in seconds in any search engines. This happens because millions of people have written the words "e-marketing strategy" somewhere on their site or articles they have written â€“ and it is the spiders' job to find where those words can be found, scurry home with the associated URL, and throw this fuel into the search engine.
Those spiders are busy all day every day, seeking new appearances of words that match the search phrases people are entering into their browsers. So, the list of available sites where you can research "e-marketing strategy" continues to grow every second.
However, the spiders have more than just search phrases and key words to consider. Through the magic and mystery of something called "algorithms" they are also evaluating web sites for Content, because Content is becoming King.
Rocket scientists probably understand this better than the average internet business entrepreneur, but the bottom line is that "Content" means that while the spider may have raced home with "e-marketing strategy" in its little mandibles, the system is also required to check the web pages any associated links go to â€“ and see if those pages actually do contain relevant Content.
But if your page's Content is all about the advantages of your software, like the fact that it is rebrandable, can be used with no HTML experience, itâ€™s a much cheaper alternative to Adobe e-marketing strategy and PDF files, will let you embed links in images text and pictures, plus it allows you to use a voice over track then you somehow get an advantage in the search ranking process because the content was relevant.
So back to writing articles and why.
Let us say you write an article in 2007 and publish it on your site â€“ not in an article directory, but just on your own web site.
The spiders will find it, log it, and if the article contains something about "e-marketing strategy" with a link to your site then at some time someone is going to see your site mentioned in a search result, and go there.
Maximum the Marketing Articles Exposure
The caveat however is that you also know you need perhaps 100 visitors specifically looking for your product to get one buyer. Therefore, you need far more exposure for your article than simply your own web site.
That is why writing articles and submitting them to directories or web sites that will promote your work becomes a very attractive no-cost proposition.
It costs nothing to write something about anything, and provided you follow a few basic rules of style and content (usually spelled out clearly by the site where your work will be published) your exposure to the spiders â€“ which translates to exposure to people searching for your product â€“ goes up exponentially.
This is especially true if your article is picked up for use in someone else's ezine or newsletter â€“ an avenue which has great merit and benefits for both writer and publisher, provided the authorâ€™s resource box remains intact as a post script.
In that regard it is very important to include a primary link to a specific landing page on your web site. (like the one that follows this article for example).
But this link should not automatically be your home page. It should be your home page with more relevant Content where the product you have written about can be read about in detail. Be sure to include that all-important call-to-action and a buy button, as well as some way to capture your visitorsâ€™ name and email address so you can follow up for possible further sales.
And remember, that article you wrote in January 2007 is going to stay around for years to come, living a life of its own and at certain time it is going to translate into money in the bank.