As we all know that all the consumers want to save money as much as possible when buying unique gifts for the holidays, and give back. Daily-deal E-Marketing is growing in popularity, as bargain-hungry holiday E-Marketing owners look for fun and easy-to-give items. Groupon is the most popular of the bunch, accounting for 79% of all US group-buying site visits according to Hitwise, and the authorized organ reported that the site saw 332,000 unique visitors on Black Friday.
All the consumers are ready to shop for the holidays, with comScore reporting Cyber Monday online sales over $1 billion for the first time, and the statistics site predicting an overall rise of 14.3% in US retail E-Marketing holiday season sales. But saving money is also key: The â€œ2010 Holiday Planningâ€ report from RIS found North American retail executives considered price sensitivity the most important consumer behavior for this holiday shopping season.
Consumer deal-seeking behaviors are merging two hot topics du jour, holiday shopping and daily-deal sites. Nearly half (44.7%) of online buyers said they think such E-Marketing ways are a good way to shop for holiday gifts while saving money, according to a November survey from daily-deal site Eversave. Additionally, 42.5% said they would consider using such sites for gift giving this holiday season.
The season to give is also the season to give back, and daily-deal sites have an opportunity there as well. Eversave found that 40.2% of US online buyers would purchase a daily deal if a portion of proceeds would go to charity.
While daily-deal sites are getting a lot of buzz, other E-Marketing retailers can take their cue from consumers as well. Easy, creative gifting opportunities, chances to save money, and the potential to give back will gain shoppersâ€™ interest during the holiday season.