When it comes to internet marketing, the most important point is that the e-marketing owners must understand their customers and potential consumers. That is to say learning what they search for and how they make use of the internet marketing is become the top priority task. This can help you stick their attention and get your internet marketing message in front of the target customers.
It's also important to realize that when it regards to internet habits for men and women. Maybe you feel surprised at they are totally different online.
In the past women were considered to lag on the internet. However, the studies reveal that the actually fact is women use the internet more effectively and quicker than men. When women go online, almost all love to go to search useful information as shopping or life advice and various tips in every aspect. While men only takes it as an entertainment tool.
As we know the studies have been done that men and women use the internet differently, we can get lots of information on how to place our products on the internet for successful e-marketing.
Let's check what the past study done by Pew Internet and American Life. I believe all this information is applicable for your internet marketing today.
Men are more likely to use the internet to:
- Participate in online auctions, such as ebay
- Write content to publish online
- Buy and sell stocks, bonds and mutual funds
- Read the news
- Buy travel services or make reservations
- Check sports scores and gather sports information
- Stay updated on political news
- Download music
One Forrester study also showed that on the average men tend to stay online longer and devote more time to online entertainment and researching technical gadgets.
Women use the internet to:
- Get health information
- Gain access and participate in support group websites
- Read spiritual and religious information
A few other interesting statistics that were provided in a different study done by Burst Media stated the following:
- 51.7% of the women studied use the internet as the primary way to keep in touch with their families
- 62.3% of women use the internet as their primary source for information on the products they were considering purchasing.
As we can find that men go internet to be entertained and hunt down information, while women tend to gather information that assists them in nurturing, themselves and those around them when online. Clearly while both men and women generally spend allotments of time online, gender stereotypes are prevalent in what they do with their time online.
The key point is how to make all these information into use in an effective e-marketing and internet marketing. Think about carefully who are your potential customers online. Is the majority men or women? Can you figure out how this information can help you in not only where but how to position your product or service in order to increase the conversions you gain online? How will you make best use of this information in upcoming e-marketing campaigns?
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